Privacy Policy – Lillypulitzen

At Lillypulitzen, we respect your privacy and are committed to protecting the personal information you share with us when browsing our website, purchasing our resort wear (dresses, activewear, swimwear, loungewear, and accessories), or interacting with our customer service team. This Privacy Policy explains what information we collect, how we use and safeguard it, and your rights regarding your personal data. By using our website or engaging with our services, you agree to the terms outlined below.

1. Information We Collect

We collect personal information to provide you with a seamless shopping experience, fulfill your orders, and communicate with you. The types of information we gather fall into two categories:

1.1 Information You Voluntarily Provide

  • Order & Account Details: When placing an order or creating an account, we collect information such as your full name, email address, phone number, shipping address, billing address, and payment details (e.g., credit card information—note: we do not store full payment details; this data is processed securely by our third-party payment processors, such as Stripe or PayPal).
  • Communication Data: If you contact us via email ([email protected]), live chat, or phone, we may collect your message content, inquiry details, and any additional information you share to assist with your request.
  • Mailing List Sign-Ups: If you opt to subscribe to our newsletter or promotional emails, we collect your email address to send you updates on new products, sales, and exclusive offers (you can unsubscribe at any time).

1.2 Automatically Collected Information

When you visit our website, we may automatically collect non-personal and technical information to improve site functionality and understand user behavior. This includes:

  • Device & Browser Data: Your device type (e.g., smartphone, laptop), operating system, browser name, IP address, and time zone.
  • Browsing Activity: Pages you visit on our site, products you view or add to your cart, time spent on pages, and the source of your visit (e.g., a search engine or social media link).
  • Cookies & Similar Technologies: We use cookies (small text files stored on your device) and similar tools (e.g., web beacons) to remember your preferences (e.g., language, saved shipping addresses), track cart items, and personalize your shopping experience. You can manage cookie settings in your browser, but disabling certain cookies may limit functionality (e.g., unable to save items to your cart).

2. How We Use Your Information

We use your personal information only for legitimate, transparent purposes that align with your interactions with Lillypulitzen. Key uses include:

  • Fulfill Orders: Process and ship your purchases, send order confirmations and shipping updates, and handle returns or exchanges.
  • Customer Service: Respond to your inquiries, resolve issues (e.g., order delays, sizing questions), and provide support via email, live chat, or phone.
  • Personalize Your Experience: Recommend products based on your browsing history, save your preferences (e.g., size, address) for future orders, and tailor website content to your interests.
  • Marketing Communications: Send you newsletters, promotional emails, or SMS alerts (if you opt in) about new collections, sales, or exclusive offers. You can unsubscribe from marketing communications at any time by clicking the “unsubscribe” link in emails or contacting us at [email protected].
  • Improve Our Services: Analyze browsing and purchase data to enhance our website design, product selection, and customer service (this data is often aggregated and anonymized to protect your privacy).
  • Comply with Legal Obligations: Fulfill tax, accounting, or regulatory requirements (e.g., retaining order records for legal purposes) and prevent fraud or unauthorized activities (e.g., verifying payment information).

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your data only with trusted partners who assist us in operating our business, and these partners are contractually obligated to protect your information:

  • Payment Processors: Third-party providers (e.g., Stripe, PayPal) process your payment details securely to complete transactions—they do not use your data for any other purpose.
  • Shipping Carriers: Companies like USPS, UPS, or DHL receive your shipping address to deliver your orders and provide tracking updates.
  • Customer Service Tools: If we use third-party platforms (e.g., Zendesk) to manage customer inquiries, these tools may access your communication data solely to assist with resolving your request.
  • Legal & Regulatory Authorities: We may disclose your information if required by law (e.g., a court order) or to protect our rights, property, or the safety of our customers or employees.

4. Your Rights Regarding Your Personal Information

You have the right to control your personal data, and we make it easy to exercise these rights:

  • Access & Review: Request a copy of the personal information we hold about you (e.g., order history, account details) by emailing [email protected].
  • Correct Inaccuracies: Update or correct any incorrect information (e.g., a wrong shipping address) by editing your account settings or contacting our team.
  • Delete Data: Request the deletion of your personal information (subject to legal obligations, such as retaining order records for tax purposes) by emailing us—we will confirm once the request is processed.
  • Opt Out of Marketing: Unsubscribe from promotional emails by clicking the “unsubscribe” link in any newsletter, or contact us to opt out of other marketing communications (e.g., SMS).
  • Withdraw Consent: If you previously consented to certain data uses (e.g., cookies), you can withdraw consent by adjusting your browser settings or contacting us.

5. Data Security

We take the security of your personal information seriously and implement industry-standard measures to protect it from unauthorized access, disclosure, or misuse:

  • Secure Payment Processing: Payment details are encrypted and processed by PCI DSS-compliant providers (PCI DSS is a global security standard for handling payment data).
  • Website Security: Our website uses SSL (Secure Sockets Layer) encryption to protect data transmitted between your browser and our servers (look for the “https://” prefix and padlock icon in your browser).
  • Access Controls: Only authorized Lillypulitzen employees and trusted third-party partners have access to your personal information, and they are required to maintain its confidentiality.
  • Data Retention: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy (e.g., order records are kept for tax compliance) or as required by law. After this period, we securely delete or anonymize your data.

6. Children’s Privacy

Our website and products are intended for adults (18 years of age or older). We do not knowingly collect personal information from children under the age of 13. If we discover that we have collected data from a child under 13 without parental consent, we will promptly delete it. If you believe your child has shared information with us, please contact us at [email protected].

7. Third-Party Websites

Our website may contain links to third-party sites (e.g., social media platforms like Instagram or Facebook, or partner blogs). This Privacy Policy does not apply to these external sites—we recommend reviewing the privacy policies of any third-party sites you visit to understand how they handle your data.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. When we make updates, we will revise the “last updated” date at the top of this page and post the new policy on our website. We encourage you to review this policy regularly to stay informed about how we protect your privacy.

9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

We will respond to your inquiry within 1-2 business days and work to resolve any issues promptly.